Solution: "No-money-down" offers are effective - but for real fence sitters, consider collecting their contact information for future use. E-mail is great for this. Give free information up front. Then keep in touch to deepen the relationship and set the groundwork for future sales.
Technique: Here's where emphasizing freebies can come in handy. But remember, it's not worthwhile if (a) the freebie is of no benefit to the prospect and (b) you fail to collect their contact information.
A caveat, is that 'free' by itself is almost never the strongest possible offer you can make. However, when you've got a really strong offer - no matter what kind it is - one of the best things you can do is bring it out right up front.
Larry Potter
http://www.youtube.com/watch?v=lkJCsIMAiNY
www.ATicketToWealth.com
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