One mistake marketers make is using different social media sites to simply regurgitate the same tired message over and over - sometimes with the same exact copy! How could this be useful to your customers? Why would they want to connect with you through Twitter or Facebook, only to get the same thing they can see on your site or in your newsletter?
That's like telling someone to put on the TV, radio, portable DVD player, and iPod at the same time to watch the same movie. What your customers want is the equivalent of the special features section of the DVD. They've seen the movie. That's your main content, right? Your main message on your site, in your newsletter, or your blog.
Now - to really get to know you and build a relationship with your business and your content - they want the interviews, the outtakes, the deleted scenes, the director's cut, the commentary. You get the idea.
Larry Potter
http://budurl.com/nn8h
www.ATicketToWealth.com
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