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Larry Potter

http://www.YourSocialProfits.com

Attn: Web 3.0 strategies coming

It's Larry again,

Because you are one of the special people who visit my blog,
I am giving you advanced notice about

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Simply put, We are not only going to teach you the newest
strategies for success, but MORE IMPORTANT, we are going to
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Larry Potter
847-872-4047

The Creative Mechanism within you is impersonal...

It will work automatically and impersonally to achieve goals of success and happiness, or unhappiness and failure, depending upon the goals which you yourself set for it.

Present it with "success goals" and it functions as a "Success Mechanism."

Present it with negative goals, and it operates just as impersonally, and just as faithfully as a "Failure Mechanism."

Take Your Business To The Next Level, Tap Here Now


Larry Potter

Some people fear commitment.

Solution: "No-money-down" offers are effective - but for real fence sitters, consider collecting their contact information for future use. E-mail is great for this. Give free information up front. Then keep in touch to deepen the relationship and set the groundwork for future sales.

Technique: Here's where emphasizing freebies can come in handy. But remember, it's not worthwhile if (a) the freebie is of no benefit to the prospect and (b) you fail to collect their contact information.

A caveat, is that 'free' by itself is almost never the strongest possible offer you can make. However, when you've got a really strong offer - no matter what kind it is - one of the best things you can do is bring it out right up front.


Larry Potter

http://www.youtube.com/watch?v=lkJCsIMAiNY

www.ATicketToWealth.com

Content

The most important thing about an e-mail newsletter is the content. The innovative ideas and useful techniques that made readers subscribe in the first place.

And if a newsletter's subscribers can't access that content because the graphics are too "high-tech," there's no point in sending it out at all.

Every time you send an e-mail to your subscribers, their e-mail service checks to make sure it meets their deliverability standards. E-mail policies for Internet service providers (ISPs) change more often than you can keep up with. But if you follow a few basic guidelines, you should be able to get your e-mails to nearly all of your subscribers all of the time.

Your readers didn't subscribe to your newsletter because it's pretty. And once they have been duly impressed by the design of your first e-mail, do you really think they care about the design of your second e-mail? NO! They simply want the content they know the e-mail can provide. The design has nothing to do with the information they want and need.

In my experience, newsletters that focus on content rather than design experience higher sales conversion rates than newsletters with heavy HTML and graphics.

The more HTML and graphics you add, the more you take away from the message you're trying to relay. As a result, I've found that newsletters willing to go lighter on HTML and graphics have higher open rates.

Now you might be thinking to yourself, "Why would this change my open rates?" I don't have enough space to give you a complete answer to that question. But here - in brief - are a few of the main reasons (based on theories I've tested and know to be true):

1. Most SPAM protection software utilized by ISPs makes use of predetermined scoring mechanisms that look for e-mails that are bloated with HTML and graphics to determine if they are SPAM. SPAM Assassin, for instance, will penalize your e-mail if it has more than 30-40 percent HTML (vs. text).

2. Graphics do not always display correctly in e-mails. Plus, HTML standards are always changing. So the techniques you used to design your e-mails last year might not be as effective this year.

3. People do NOT prefer heavy HTML and graphics in their e-mails. E-mails that are graphics/HTML-heavy can take much longer to download.

4. Most e-mail software (and most e-mail services like Gmail and Yahoo) blocks images by default. This is a built-in security precaution. In order for the recipient to view the graphics, they have to click on a button or link to allow it. (And why would you want to make a customer click anything just so they can read your e-mail properly?)

5. Many have the idea that, in order to make the most of their (virtual) real estate, they should leave no white space in their e-mails. But I've found that most people react much better to e-newsletters (and Web pages) that are "clean" looking, with plenty of white space.

Leaving the right amount of white space allows your viewer to read your e-mail more easily. (They can target the specific sections they're interested in.) This gives them a better overall usability experience and makes it more likely that they'll continue to open and read your e-mails.

Sure, graphics, colors, and HTML can make an e-newsletter look slick and professional, fancy and fun. But they can also trigger your subscribers' spam filters and cause other problems with deliverability and readability that you just don't need.

Keep it simple. You could increase your open rates - which could skyrocket your sales.

Larry Potter
http://www.youtube.com/watch?v=lkJCsIMAiNY
http://www.atickettowealth.com/

People who sell low-priced info products on your topic

During the 1990s recession, a major newspaper ran an article about two entrepreneurs selling reports on marketing in a recession. One was me, and the other one was a famous marketer.

The paper told readers how to buy my report but not the famous marketer's. Reason: Mine cost $7, and his cost $1,000.

From one press release, I sold over 3,000 of those booklets.

How could that marketer have hoped to compete with my bargain rate? One way would have been to offer more in-depth content.

In information products, there is a content hierarchy - from weakest to strongest - that goes like this:

Level A. Telling readers what to do (e.g., in a booklet on making money as a landlord, informing the reader that they must make every tenant sign a written lease)

Level B. Telling readers how to do it (e.g., providing a checklist of the nine points every lease should cover)

Level C. Doing it for them (e.g., actually including sample leases)

Low-priced info products mostly cover Level A and, to a lesser degree, Level B. The more your high-priced info products give the readers of Level B and Level C, the greater the price you can command.

Larry Potter

http://www.youtube.com/watch?v=lkJCsIMAiNY

www.ATicketToWealth.com

People who are Happy for No Reason trust in a friendly universe.

Happy people believe that this is a friendly universe.

When things don't seem to be going their way, instead of feeling like a victim, they look for the lesson and the gift in the situation.

Try it:

The next time you face a challenge, take a moment to reflect silently, asking yourself, "If this were happening for a higher purpose, what would it be?"

Larry Potter
http://www.youtube.com/watch?v=lkJCsIMAiNY
www.ATicketToWealth.com
http://lpotter.renegadeuniversity.com

A Powerful Negotiation Tactic That Can Open New Doors

By Paul Lawrence

Just the other day, I had a conversation with a television producer regarding a reality TV project of mine that his group is considering developing. "Rob" told me that they are moving into scripted programming in addition to reality TV. And he mentioned that they have a couple of projects they are excited about, but need rewrites.

I'm a produced writer of a fairly big feature film and have been paid large sums of money for my movie scripts. So you would think I would turn up my nose at the idea of doing a rewrite of someone else's script. Well, you'd be wrong. I tossed out the idea that to get in the door with them on scripted television, I'd do a rewrite on spec. (This means they would pay me for the rewrite only if they decided to use it.)Rob was impressed with my confidence in my ability to do a good rewrite.

And he ended up agreeing to have me submit an original teleplay that I'm in the process of writing. Offering your services on spec like this can be a great way to open doors to new business opportunities. (Especially these days, when money is tight.) Sure, you could spend the time to do a great job and - for whatever reason - still lose out on the payoff. But it's worth the risk.Give some thought to how you might apply this strategy and give it a shot.

[Ed. Note: Paul Lawrence is a successful entrepreneur and produced screenwriter who has started over a dozen profitable enterprises. For more information on his "Street Smart Business Program," click right here.]

Larry Potter
http://www.youtube.com/watch?v=lkJCsIMAiNY
www.ATicketToWealth.co

Have a unique purpose

One mistake marketers make is using different social media sites to simply regurgitate the same tired message over and over - sometimes with the same exact copy! How could this be useful to your customers? Why would they want to connect with you through Twitter or Facebook, only to get the same thing they can see on your site or in your newsletter?

That's like telling someone to put on the TV, radio, portable DVD player, and iPod at the same time to watch the same movie. What your customers want is the equivalent of the special features section of the DVD. They've seen the movie. That's your main content, right? Your main message on your site, in your newsletter, or your blog.

Now - to really get to know you and build a relationship with your business and your content - they want the interviews, the outtakes, the deleted scenes, the director's cut, the commentary. You get the idea.

Larry Potter
http://budurl.com/nn8h
www.ATicketToWealth.com

Crack your own foundation

Make a damaging admission about your business up front. Tell the truth about something that puts you in a less than flattering light. Say something your prospect doesn't expect you to say.

For example:

"I help my clients build considerable wealth, but my system requires consistent disciplined investment over time. I don't do well with clients who want to give me all the responsibility over their money. Realistically, there's only so much I can do if they're not going to budget and save on a regular basis."

This marketing tactic has two very powerful effects.

1. Cracking your own foundation pre-empts doubt.

Remember the marketing discount rate? If you make an outrageous claim, you kick it to 100 percent. But if you say something negative, problematic, or unflattering about your business, you can lower the marketing discount rate to almost zero.

If you'd tell the truth about that, your prospect reasons, you're probably telling the truth about the good stuff too.

Just like the construction workers at Princeton Friends School, you crack your foundation before forces outside of your control crack it for you.

2. Cracking your own foundation focuses your prospect on the negative you choose to highlight.

Notice that the negatives I gave as examples weren't entirely negative. In fact, prospects are likely to interpret them as positives.

Think of the damaging admission as a tool that helps your prospects qualify themselves. You're saying, "Because of this problem, my product or service isn't for everyone. You have to be willing to accept this tradeoff in order to be happy with it."

Larry Potter

http://budurl.com/nn8h

www.ATicketToWealth.com

Consistent Income‏

The #1 method for generating consistent income in your business is by using some sort of CONTINUITY PROGRAM.

In other words, a membership site or other premium subscription service that enables you to auto-bill your customers every month.

If you want to generate $5,000, $10,000, $20,000 or even $100,000+ a month in revenue in your business, one of the most consistent methods for doing it is with a continuity program and a good leads source.

This way you make a sale ONE TIME to someone and continue to bill them each and every month. It's the same model behind NetFlix, nearly every diet supplement company, every CD-of-the-month type business, and more.

They use this model because it works. Many of the most successful Internet marketers have a successful continuity program for a reason. You should too....

Larry Potter

http://budurl.com/nn8h

Put reminders everywhere.

If you give receipts, make sure there is a reminder about your referral program printed on it.

If you have a newsletter, make sure the referral program is prominently mentioned somewhere in every issue.


Larry Potter
http://budurl.com/nn8h
www.ATicketToWealth.com

The New Mini Baby Boom

More babies were born in the United States in 2007 than in any other year in the country's history: 4,317,119. The previous record was set in 1957 at the height of the post-World War II baby boom.

Researchers don't expect this mini baby boom to last, noting that the birth rate has already started to decline as a result of the economic recession that started at the end of 2007. (The lowest recorded birth rates in the U.S. occurred during the Great Depression.)

(Source: Associated Press)

Larry Potter
http://www.youtube.com/watch?v=ObVVfulxlBk
www.ATicketToWealth.com