When a user types a phrase into the search engine, they get a list of organic results. On the same page, they see a list of paid results - ads placed by advertisers based on the keywords that had been typed in.
Getting started with PPC is fairly simple. Set up an account with one of the major PPC networks (Google, MSN, or Yahoo). Select the keywords you want to bid on and get listed for, and write a short ad that will entice qualified prospects to click on your ad and visit your site. You can begin driving traffic to your website within minutes.
There are many factors that will determine your success with PPC, including how much you bid for the keywords, your ad copy, and your landing page copy. To make this method work, you have to constantly test, test, and then test some more. It may take some trial and error, but once you find a winning combination, you can roll it out and be more aggressive.
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