Thursday, June 19, 2008

Give Your Prospects a Taste, Get More Sales

There's no doubt about it - giving away free samples is a powerful marketing tool.

The obvious benefit of a free sample is that it allows the customer to confirm the quality of a product before they spend any money on it. Free samples of all sorts of things are given away regularly - ice cream, vitamins, cosmetics, shampoo. But you can also take advantage of this strategy for attracting new customers by giving away free information.

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