Different analytics tools refer to unique visitors in different ways: "uniques," "absolute unique visitors," "unique visits," and sometimes just "visitors." But they all mean the same thing - your site's body count. Literally - the warm bodies who are sitting at computers clicking on your search engine listing and visiting your site.
Why is this important?
Measuring the number of unique visitors the search engines are driving to your site can tell you, among other things, how well your title and META description are converting searchers into clickers. Are you writing compelling copy that accurately represents how relevant your site is to the particular keyword you are targeting?
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