First, you identify and work on the mechanics involved in copywriting. You do this by reading "how to" books, taking courses, going to seminars... and so on. These are all direct-training activities.
Next, you identify cross-training opportunities - things like reading popular novels. And not just reading them for entertainment... but for form, word choice, etc. Watching hit movies. Also not just for entertainment... but to learn about pacing, action, and the things that motivate different kinds of people.
Okay. Now that I've got you thinking in this direction, I'm sure you'll be able to come up with your own brain-training program to improve your cognitive skills and give a "bump" to your chances of success in reaching your specific goals. You simply need to:
Identify both direct and cross-training activities that will help you... and...
Engage in them, frequently... preferably daily, at the same time every day.
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