3 Lessons

Nothing is more important than hiring and nurturing superstars. You need good employees to keep the cogs moving, but you need superstars to carry your company to the next level. When it comes to key executives in your company, don't settle for good. Go for great.

You can't attract good people unless you are honest about your company's problems and positive that you can overcome them. Nobody wants to work for a business that is doomed. And everybody, even superstars, takes their clues from the boss. So deal with reality, but - as Winston Churchill said - "Never give in, never give in... never, never, never!"

Embrace the process of making incremental improvements. At all times and in all feasible ways, work on making the relationship you have with your customers better and better.

Those are all good rules for entrepreneurs.