Write your sales message in a conversational tone, as if you're talking to a friend. For example, instead of saying "This business program can help entrepreneurs earn substantial profits," say "You know that new car you've had your eye on? Well, check out this program. It will help you get it."
Share information about yourself. When people feel that they know you, they're more inclined to trust you and want to do business with you.
In my marketing copy, I frequently admit what a slow starter I was... how I was in my late twenties and was pretty much broke before I started my first successful business. When my prospective customers hear things like that about me, they sympathize with what I went through. And that makes them feel closer to me.
Be honest. Say what you really think, not what you think your customers want to hear.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment