As a small-business owner, you don't have a whole lot of business-building tools at your disposal. In terms of resources, a small business just can't stand up to a mega-corporation. But you don't need a lot of money or employees to find - and keep - customers. You just need a few easy-to-come-by strategies.
In fact, being small can actually work to your advantage when it comes to one of the all-time best strategies: establishing a relationship with each customer. It can:
Get the customer to trust you enough to take the chance of doing business with you that first time.
Build loyalty - so the customer wants to continue to buy from you rather than your competitors.
Get the customer to refer you to other potential customers.
You develop relationships with your customers the same way that you do it in your personal life. In big part, that means caring for them.
Think about the people you consider to be friends. Aren't they people you genuinely care about - and who seem to genuinely care about you?
And think about your relationships with companies - big and small - that you deal with on a fairly regular basis
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